Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

3 recent retail media developments and why they matter

The world of retail media is always changing. Here’s what has caught our eye over the past few months.

1. Walmart, Amazon experiment with shoppable TV

The latest: Walmart is partnering with Peacock to offer AI-powered, interactive shoppable ads during episodes of “Below Deck Mediterranean,” while Amazon’s first Black Friday NFL game featured shoppable ads from brands like TCL and Dyson.

Why it matters: Though shoppable TV requires a shift in how consumers browse and buy, it can be quite effective in grabbing viewers’ attention and shortening the time between inspiration and purchase.

2. Albertsons implements shoppable recipes

The latest: Albertsons has integrated Chicory’s shoppable recipe technology into its retail media network, enabling customers to purchase items directly from the recipes they are browsing.

Why it matters: Shoppable recipes can help reach customers at the point of inspiration, making the shopping journey easier and leading to higher conversion rates for retailers.

3. United Airlines considers commerce media

The latest: United Airlines may start selling personalized ads, according to a report from The Wall Street Journal. People familiar with the matter said the airline may use passenger data to show targeted ads to its customers on seatback screens or its mobile app.

Why it matters: The popularity of retail media is growing beyond the retail channel. Travel and hospitality brands like United Airlines are particularly well positioned to break into commerce media due to the massive amounts of first-party data they collect from customers.