Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
eMarketer's reports explore emerging trends in marketing and how digital technology is transforming marketing organizations through interviews, analysis, charts, forecasts, data and statistics. Identifying the right key performance indicators (KPIs), tracking social data, doing sentiment analysis, ... and collecting and capturing consumer data through critical touchpoints all add up to a smarter marketing department and position companies for future wins. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show MoreShow More
How can marketers harness digital transformation?
How can marketing data inform decisions throughout the organization?