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Key stat: 56% of US adults think ad breaks on free-ad supported streaming TV (FAST) services should be under 30 seconds, according to an August 2023 ViewNexa survey.

Beyond the chart:

• Nearly 40% of US digital video viewers will be FAST viewers in 2024, according to our forecast.
• To save money, 29% of US households with internet are canceling their video streaming subscription services, per a Parks Associates study.
• According to the same ViewNexa survey, 65% of US consumers say two or three ad breaks per hour are acceptable for FASTs.

Use this chart:

• Strategize optimal FAST ad inventory.
• Focus ad-buying strategy on FASTs.

More like this:

• How are CTV ads bought and sold?
• Consumer attention and ad spend are mismatched. Where does that leave advertisers?
• YouTube TV subscribers jumped nearly 50% in a year thanks to Sunday Ticket
• Amazon, Walmart turn to shoppable TV ads to shorten the path to purchase

Note: Respondents were asked "How short would ad breaks need to be in order for you to watch a free streaming service?"

Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.