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Key stat: The majority (65%) of US consumers say that two or three ad breaks per 1 hour of free ad-supported streaming TV (FAST) are acceptable, according to a ViewNexa survey.
Beyond the chart:
The same survey showed 33% of respondents think ad breaks should be under 30 seconds and 23% think they should be under 15 seconds.
As of this year, more than 100 million people in the US are FAST viewers, with The Roku Channel being the most popular platform, according to our forecast.
As FASTs become more popular and connected TV ad spend rises, viewers could grow fatigued with an overwhelming number of ads.
Note: Respondents were asked "How many ad breaks do you think is acceptable for a one-hour long program on a free streaming service?"
Methodology: Data is from the October 2023 ViewNexa report "How to Follow the Audience." 1,000 US consumers ages 18+ were surveyed online during August 2023 by Sapio Research.