Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: Insider Intelligence | eMarketer, September 2022 - October 2023
Note: individuals ages 18+ who have at least one taxable investment account
Additional Note: A taxable investment account is an ordinary brokerage account that is not a retirement account. A taxable investment account allows the user to buy and sell investments like stocks, bonds, exchange traded funds (ETFs), and index funds. The increase in value above the initial purchase price will be taxable in the year the asset is sold and may qualify for lower capital gains tax rates if the asset has been held for more than one year.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, country-specific data and demographic and socioeconomic factors.
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