Report Preview
Worldwide 2023 Ad Spending Update: Signs of Life Amid a Sluggish Rebound
The global ad forecast has become cloudier since our initial 2023 projections were published late last year. However, improvement is expected—digital ad spending worldwide is forecast to grow 9.5% this year. Get all the data and insights you need to allocate your ad budgets wisely.
Here’s what you’ll learn:
Our updated outlook for total media ad spending and digital ad spending worldwide
Why we expect digital advertising to improve this year compared with 2022
A glimpse at the ad spending rebound in Asia-Pacific and Eastern Europe
Access a preview of our global ad forecast to understand how digital and traditional ad trends will impact your business.
Join more than 150,000 retail decision makers with access to citable charts, data, metrics and research today!
We Serve the Retail Ecosystem:
We help our clients – ranging from the world’s leading brands and retailers to ecommerce startups – mitigate risk by offering data and insights to help them understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers.