In-Store Retail Media 2023 Report Preview
In-store retail media offers a massive opportunity to transform the store experience, build brand awareness, and influence purchase decisions. But how should brands plan and budget for this emerging media opportunity?
The problem is that many brand budgets aren’t aligned with the potential of in-store retail media. Spending on in-store media often comes from experimental budgets or from digital out-of-home (DOOH), which at $3.12 billion in 2023 will be around 1% of the US digital advertising market.
In-store retail media offers massive audiences that are an average of 70% larger than digital audiences for leading brick-and-mortar retailers. This is a huge untapped potential for brands looking to reach new audiences.
Our In-Store Retail Media 2023 report offers insights into the digitization of the physical store, key players in the market, and strategies to advance the opportunity. Fill out this form to obtain a complimentary preview of the report.