Recent reports suggest influencer marketing is facing budget cuts due to rising inflation and other macroeconomic challenges. We don’t believe that’s the case. Our forecast shows that US marketers will continue to increase their spending on creator partnerships—and that more of those dollars are now going to TikTok.

Our full “Influencer Marketing 2022” report contains our inaugural forecast for influencer marketing spending on Instagram, Facebook, TikTok, and YouTube, along with an analysis of why marketers are funneling more money into creator partnerships and what (if anything) could change that.

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