Bank CMOs and Personalization Report Preview
A looming recession could accelerate personalization priorities for banking CMOs. If a slowdown puts budgets on shaky footing, marketers will need to marry cost efficiency with long-term strategy. Personalized acquisition and engagement—already crucial advantages—could become business-critical strategies.
Our “Bank CMOs and Personalization” report details the personalization strategies marketers at financial institutions (FIs) should pursue as economic uncertainty clouds the future.
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