Ad Measurement 2022 Report Preview
Ad measurement plays a vital role in media planning, buying, and optimization. This year, there’s more competition in video measurement than ever before, and the industry will get closer to its goal of a cross-screen, cross-platform solution.
Insider Intelligence’s “Ad Measurement 2022” report answers three questions:
- Why are advertisers reassessing currencies and how are they changing?
- What challenges does the advertising industry face in adopting common currencies and standards to measure video ad performance?
- How will video ad measurement change in the next year?
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