US TikTok Advertising 2022 Report Preview
TikTok is no longer an experimental play—it’s a must-buy for an increasing number of advertisers. But advertising on TikTok isn’t the same as on Facebook, Instagram, or YouTube. To excel on TikTok, advertisers must use paid media strategically to support and build on creator-led, user-generated, and owned content.
Insider Intelligence’s “US TikTok Advertising 2022” report answers three questions:
- How big is the TikTok advertising opportunity, and what makes it unique?
- How can advertisers on TikTok overcome challenges such as privacy, targeting, and ad creative?
- What are best practices for advertising on TikTok in 2022?
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