TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second.

Insider Intelligence’s TikTok Commerce 2022 Report details social shopping behaviors on TikTok, the importance of creators in driving sales on and off the platform, and strategies for success in 2022. With essential stats and insights to understand the TikTok landscape, the report helps marketers identify opportunities to reach engaged audiences with strong purchase intent, and build communities that will connect with their products in meaningful ways.

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