Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: represents the gross value of products or services sold on the website of each company listed (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets
Additional Note: Amazon excludes Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales. Apple includes iTunes and online store retail sales. Qurate includes qvc.com, hsn.com, and zulily.com. The Kroger Co. includes sales from all Kroger-owned stores including Food 4 Less, Fred Meyer, Harris Teeter, and others; includes sales from Home Chef and Vitacost; excludes fuel. Walmart Inc. is the merchant of record who assumes the legal ownership of inventory prior to changing hands with the consumer; includes sales from Sam’s Club.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.
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