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| Oct 31, 2023
Source: Insider Intelligence | eMarketer
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| Oct 31, 2023
Source: Insider Intelligence | eMarketer
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| Apr 25, 2023
Source: Insider Intelligence | eMarketer
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| Mar 29, 2023
Source: Insider Intelligence | eMarketer
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| Dec 13, 2022
Source: Insider Intelligence | eMarketer
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| Dec 13, 2022
Source: Insider Intelligence | eMarketer
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| Dec 13, 2022
Source: Insider Intelligence | eMarketer
As privacy regulations ramp up, brands across verticals are increasing their focus on premium environments that don’t rely on cookies. In this video, Arity’s Jennifer Gold, director of product marketing, shares why private marketplaces (PMPs) fit the bill by offering access to high quality inventory, programmatic efficiency, brand safety, and transparency.
Video
| Jun 13, 2023
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
Forecasts
| Nov 30, 2022
Source: Insider Intelligence | eMarketer
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| Nov 30, 2022
Source: Insider Intelligence | eMarketer
But after a historically weak 2022, programmatic advertising is rebounding, with video formats and private marketplaces (PMPs) driving growth. Social video reverses course, dragging down programmatic video growth. Video formats account for over half (56.0%) of all programmatic ad spending. Growth is decelerating but will continue to outpace that of nonvideo through at least 2025.
Report
| Sep 13, 2023
Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).
Article
| Mar 2, 2023
Many of the largest demand- and supply-side platforms are integrated with Adelaide, offering private marketplaces of curated high-attention media, custom bidding algorithms, or pre-bid optimization levers based on its proprietary AU metric. Lumen has a few ad tech integrations under its belt, too. DoubleVerify and IAS, known for ad verification, have both launched attention products.
Report
| Aug 22, 2023
In H1 2023, private marketplaces accounted for 92% of programmatic OOH transactions, and open auctions accounted for 8%, per Place Exchange. To see the full forecast, click here. Local and travel advertisers open their pocketbooks. The top OOH ad spending categories haven’t changed much in recent years. Meanwhile, travel, government, and education advertisers are coming back to OOH.
Report
| Aug 3, 2023
Sellers are receptive, but disagreements are brewing between buyers and sellers, with advertisers preferring private marketplaces and TV networks gravitating toward programmatic guaranteed deals, according to a March 2022 article from Digiday. More jostling for control will persist as ad automation continues to wend its way into the upfronts. What will change starting with the 2024 upfronts?
Report
| May 17, 2023
Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs). Here’s what’s behind the trend:. What will change now: Momentum is building toward a more transparent—and therefore, more efficient—programmatic ecosystem.
Report
| Feb 24, 2023
As the cost of identity solutions escalates, so does the share of US programmatic digital display ad spending that goes to programmatic direct channels and private marketplaces.
Report
| Mar 29, 2023
Multiple supply-side platforms (SSPs), including OpenX, Index Exchange, and Teads, now offer private marketplaces comprising sites that boast lower carbon emissions. The moves may have been motivated by those companies’ concerns about climate change.
Report
| Jul 25, 2023
Disintermediation is getting real, upfront advertisers want their programmatic CTV spending accounted for, and Google shares early results from the Privacy Sandbox.
Report
| Jun 8, 2023
Chart
| Sep 12, 2023
Source: VIOOH
Moreover, even in 2021 most ad buys on CTV in the region were either programmatic guaranteed or via private marketplaces, said Patrick Morrell, director of inventory partnerships at The Trade Desk, in an IAB Europe interview. As a result, targeting and reporting are more accurate than with open auctions, while fraud is kept to a minimum. Read Next. Sources. Appinio. AudienceProject.
Report
| Nov 14, 2022
In 2020, the amount of money spent in open auctions and private marketplaces was close to equal, with each representing more than 13% of US programmatic ad spending. In 2022, private marketplaces will represent about 15% of programmatic ad spending in the US, and that figure will continue heading upward, according to our estimates. That shift has coincided with a significant increase in spending.
Report
| Jul 22, 2022
As the cost of identity solutions escalates, so does the share of US programmatic digital display ad spending that goes to programmatic direct channels and private marketplaces.
Article
| Apr 6, 2023
Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.
Report
| Nov 1, 2023