Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.
Article
| Oct 23, 2023
What trends will be talking about this year? Economic pressures will push retailers to look for new revenue streams this year.
Article
| Dec 30, 2022
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Oct 18, 2023
Despite the word “recession” hanging in the air, US retailers had an okay Q4 in 2022. But some recurring themes persisted: Shoppers pulled back on discretionary spending, opted against home renovations, and generally avoided high prices. Here’s a look at how those trends affected earnings.
Article
| Mar 16, 2023
Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.
Article
| Sep 15, 2023
As retail media grows, it is changing. At the moment, search remains retail media’s bread and butter and sales ads are the best awareness drivers. In the future, in-store media and shoppable video ads may take on a bigger role. But no matter how ad formats change, one thing is for certain: Measurement will be key for retail media’s continued growth.
Article
| Sep 25, 2023
This year’s Groceryshop 2023 event in Las Vegas focused on marrying in-store and digital experiences, the growing retail media wave, and the benefits of personalizing messaging based on each consumer’s motivations, among many other takeaways. All of that comes as
US food and beverage retail sales are expected to reach $1.378 trillion this year and surpass $1.578 trillion in 2026, according to our June forecast.
Article
| Sep 22, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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| Sep 11, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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| Dec 4, 2023
For more retail insights, statistics, and trends, subscribe here.
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| Nov 22, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
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| Oct 31, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Oct 24, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Oct 2, 2023
This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity.
Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.
Article
| Mar 14, 2023
While these playlists don’t have the potential to create TikTok trends, they can still drive brand excitement and discovery on Spotify without the big budget investment of original music. This was originally featured in the eMarketer Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Aug 30, 2023
Report
| May 18, 2022
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Nov 29, 2023
Grocery shoppers are omnichannel shoppers, our analyst Blake Droesch said on a recent “Behind the Numbers: Reimagining Retail” podcast. That means consumer packaged goods (CPG) brands should employ a mix of digital and in-store advertising strategies to engage customers where they shop.
Article
| Sep 22, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Oct 5, 2023
Article
| Oct 27, 2023
Report: Insider Intelligence's Retail Trends to Watch in 2022. Article: Here are the top fulfillment options among US adults this holiday season. Article: 7 takeaways from Black Friday and Cyber Monday 2021.
Article
| Jan 6, 2022
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Sep 18, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Sep 1, 2023
This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.
Article
| Sep 14, 2023
Report: Insider Intelligence's Retail Trends to Watch in 2022. Article: 7 takeaways from Black Friday and Cyber Monday 2021. Article: How D2C brands are diversifying consumer experience to disrupt the retail industry.
Article
| Dec 8, 2021