Walmart is launching its first shoppable video series: The first episodes of the holiday-themed “Add to Heart” will be available on Roku, TikTok, and YouTube beginning on Dec. 2.
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| Nov 28, 2023
Omnichannel approach triumphs in Black Friday marketing: Email and SMS take center stage during pivotal sales period.
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| Nov 28, 2023
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| Nov 28, 2023
Source: Insider Intelligence | eMarketer
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| Nov 28, 2023
Source: Insider Intelligence
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| Nov 28, 2023
Source: National Retail Federation (NRF); Prosper Insights & Analytics
Our seventh annual study reveals which of the 15 biggest US banks lead in mobile app innovation—a significant factor in attracting mobile-forward Gen Z—based on an exclusive survey of which features 1,895 mobile banking users value most.
Report
| Nov 27, 2023
We capture how payment providers are innovating to meet new preferences and capture this vital volume in four trends
Article
| Nov 27, 2023
Brands that engage in non-endemic advertising by purchasing ad inventory from a retailer that does not sell its goods or services are well positioned to take advantage of the partner platform’s first-party data, audience segmentation, and overall reach.
Article
| Nov 27, 2023
Our debut worldwide digital gamer forecast reveals that growth has slowed considerably, mainly because gaming is already a common and popular activity for internet users in almost every country. But some markets are more enthusiastic than others.
Report
| Nov 27, 2023
OpenAI turmoil’s ripple effect on social media: The chaos could create opportunities and challenges for platforms in the red-hot genAI market.
Article
| Nov 27, 2023
But that offering alone isn’t enough to attract their business.
Article
| Nov 27, 2023
37% of US Gen Zers and 32% of millennials have used a buy now, pay later (BNPL) service to make at least one purchase recently, according to Morning Consult.
Article
| Nov 27, 2023
US out-of-home (OOH) ad spend will total $9.51 billion next year, and grow past $10 billion in 2026, according to our forecast. One unusual place those dollars are headed is advertising on wheels. That includes transit, taxis and ride-hailing services, and one of the most fun brand marketing tools there is: machines like the Oscar Mayer Wienermobile.
Article
| Nov 27, 2023
Mobile apps are vital for commerce. In fact, among US smartphone users, 65.8% will use retail apps in 2024, putting the category behind only maps/navigation apps (72.8%) and weather apps (71.1%) in terms of adoption, according to our July 2023 forecasts.
Article
| Nov 27, 2023
As Cyber Monday rages on, let’s take a look at what’s already happened over the course of the Cyber Five weekend and what it means for both retail media networks and advertisers alike.
Article
| Nov 27, 2023
On today’s podcast episode, host Bill Fisher is joined by our forecasting writer Ethan Cramer-Flood and analysts Paul Briggs and Matteo Ceurvels to examine the podcast landscape around the world, looking at changes in listenership and the advertising opportunities that the format affords.
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| Nov 27, 2023
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| Nov 27, 2023
Source: Insider Intelligence; Mercado Libre; Magazine Luiza; Grupo Casas Bahia (formerly Via); Falabella; Liverpool; Walmart de México y Centroamérica (Walmex); Cencosud; Carrefour Brasil; Raia Drogasil; Grupo Éxito; Dafiti
Steep discounts drove record Black Friday online sales: Ecommerce sales surged on the day after Thanksgiving, while brick-and-mortar sales grew just 1.1% YoY.
Article
| Nov 25, 2023
Despite economic headwinds slowing growth, most smart home IoT device categories continue to gain users looking for increased capabilities.
Report
| Nov 22, 2023
This could make it harder for riskier consumers to get approved for credit cards in the future
Article
| Nov 22, 2023
’Tis the season for a deluge of holiday ads, as everyone tries to score a piece of the
$1.317 trillion holiday sales pie (per our June 2023 forecast). To break through the noise, brands need to zero in on what resonates with consumers—and maybe even have a little fun.
Article
| Nov 22, 2023
Chairman Martin Gruenberg faces calls for his resignation.
Article
| Nov 22, 2023
Cyber Monday will top $13 billion in US online sales, while Black Friday will crack $10 billion for the first time, according to our June 2023 forecast.
Article
| Nov 22, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss whether TikTok Shop will face the same challenges as Instagram's social commerce efforts, how much Amazon's partnership with Meta's social media platforms will affect TikTok, and if TikTok Shop is ruining TikTok. Then in a newish segment, "Loyalty Point, Counter Point," we discuss whether Instagram or TikTok has a better overall ecommerce experience. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.
Audio
| Nov 22, 2023
Brand loyalty vs. brand backlash: Consumers want companies to support social causes despite the corporate dilemmas that could result.
Article
| Nov 22, 2023