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| Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
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| Nov 7, 2023
Source: United Nations Educational, Scientific and Cultural Organization (UNESCO); Ipsos
How do consumers discover, evaluate, and purchase new brands and products?
Report
| Nov 6, 2023
Gen Z is redefining family, community, and what’s expected from the shopping journey. Brands will need to meet these driven, digital natives where they are with dynamic media experiences to capture and retain loyalty.
Article
| Nov 6, 2023
But the company also has plans to cut costs, which will include layoffs
Article
| Nov 6, 2023
This year was challenging for retailers as inflation kept prices high and consumers cut back on spending. But there were a few bright spots, as some in-store shopping rebounded and retail media boomed. Here’s some advice for retailers on how to use in-store experiences and retail media to their advantage.
Article
| Nov 6, 2023
Retirement account balances are up from 2018, though many still fall behind on their goals and could use help from their banks.
Article
| Nov 6, 2023
Over half (55%) of US adults think that businesses should take a public stance on climate change, per May 2023 data from Bentley University and Gallup. Nearly as many (52%) think companies should take a stand on mental health.
Article
| Nov 6, 2023
Consumer attention is fragmented and getting shorter. At the same time, digital ad spend growth is slowing following a pandemic surge. That means marketers must be agile and strategic with their spending.
Article
| Nov 6, 2023
On today's podcast episode, we discuss how Snapchat+ is getting on, how much of a focus AR will be for the company going forward, and why user growth is doing just fine ... but revenue growth is not. "In Other News," we talk about the differences between the terms "influencer" and "creator" and what to make of LinkedIn's significant 1-billionth-member milestone. Tune in to the discussion with our analyst Jasmine Enberg.
Audio
| Nov 6, 2023
The retail media landscape is vast—and growing. Brands can’t work with every retail media network (RMN), but they should find the right ones for their objectives. That starts with asking the right questions.
Article
| Nov 6, 2023
Ninety-one percent of US advertisers plan to maintain or increase their investment in retail data in the next few years, according to data from The Trade Desk Intelligence.
Article
| Nov 6, 2023
Grocery spending is slowly shifting online as consumers seek convenience: More shoppers are leveraging grocers’ ecommerce options as well as delivery platforms like DoorDash and Uber Eats.
Article
| Nov 6, 2023
YouTube’s anti-ad blocking campaign sparks a user outcry: The company is raising ad-free pricing in multiple markets shortly after banning ad blockers.
Article
| Nov 6, 2023
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| Nov 6, 2023
Source: Insider Intelligence | eMarketer
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| Nov 6, 2023
Source: Insider Intelligence | eMarketer
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| Nov 6, 2023
Source: Insider Intelligence | eMarketer
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| Nov 6, 2023
Source: Insider Intelligence | eMarketer
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| Nov 6, 2023
Source: Federal Reserve Banks
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| Nov 6, 2023
Source: McKinsey & Company
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| Nov 6, 2023
Source: McKinsey & Company
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| Nov 5, 2023
Source: eMarketer
Leading cash-back credit cards need to drive acquisition in an increasingly competitive segment of the card market. Our exclusive consumer survey data reveals which emerging features issuers should invest in to win over customers.
Report
| Nov 3, 2023
Despite a hardware sales dip, Apple’s services peak: The consumer tech giant eyes generative AI and new ad platforms to boost future earnings.
Article
| Nov 3, 2023
On today's podcast episode, we discuss how social networks could improve society, the NBA's plan to remake its TV deals, US consumers' feelings on shoppable ads, how many folks are "serial churners," how disruptive Sweetgreen's salad-making robot might be, a scientific breakthrough from a 14-year-old, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Audio
| Nov 3, 2023