On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover the future of AI devices, shopping Amazon from your social feed, what happens now that the Hollywood strikes are over, and how Amazon is expanding. Tune in to the discussion with this month's contestants: our vice president of Briefings Stephanie Taglianetti and analysts Evelyn Mitchell-Wolf and Carina Perkins.
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| Nov 30, 2023
It’s been a complicated year for advertising, punctuated by a slow first half of the year followed by better growth in the back half. Limited budgets mean brands have had to get creative. One form of creativity has been partnerships from names both big and small. Here are five that caught our eye.
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| Nov 30, 2023
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer
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| Nov 30, 2023
Source: Insider Intelligence | eMarketer
Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.
Report
| Nov 29, 2023
Consumers are turning to the payment method to mitigate financial pressures this holiday season, but overextension concerns persist
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| Nov 29, 2023
This time, it’s the former CEO of the world’s largest bitcoin and altcoin crypto exchange.
Article
| Nov 29, 2023
Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
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| Nov 29, 2023
With the rise of digital ad channels like connected TV and retail media, there’s a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand’s story, even at the bottom of the funnel where marketers are more focused on driving conversions.
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| Nov 29, 2023
After its US launch in September, TikTok Shop faces its first holiday season, heating up competition in the social commerce space.
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| Nov 29, 2023
Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.
Article
| Nov 29, 2023
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Gen Zers discover products; where they stand on buy now, pay later; and how loyal they really are to brands. Then, for "Pop-Up Rankings," we rank three campaigns that really worked with Gen Z. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and editor Catherine Ollinger.
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| Nov 29, 2023
There’s good reason to expect strong growth this holiday season: With consumer confidence ticking up, consumers are spending more money than ever before.
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| Nov 29, 2023
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| Nov 29, 2023
Source: Insider Intelligence | eMarketer
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| Nov 29, 2023
Source: Interactive Advertising Bureau (IAB); Advertiser Perceptions; Standard Media Index (SMI)
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| Nov 29, 2023
Source: Adobe; Insider Intelligence
Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what’s in store.
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| Nov 28, 2023
Over half (53%) of US adults ages 18 to 29 will use TikTok for holiday shopping this year, per ESW.
Article
| Nov 28, 2023
On today’s podcast episode, we examine insights from our US Banking Consumer Habits report, based on a proprietary survey of 1,500 US adults.
• In our “Headlines” segment, we break down Gen Z’s saving habits and discuss how the demographic is poised to open up a lot of new bank accounts.
• In “Story by Numbers,” we talk about how banks can create an authentic presence on social media to attract new customers.
• In “For Argument’s Sake,” we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home, radio, print, and podcast ads.
Listen to the discussion with host Rob Rubin and our analysts Lauren Ashcraft and Tiffani Montez.• In our “Headlines” segment, we break down Gen Z’s saving habits and discuss how the demographic is poised to open up a lot of new bank accounts.
• In “Story by Numbers,” we talk about how banks can create an authentic presence on social media to attract new customers.
• In “For Argument’s Sake,” we debate whether Gen Zers place little value on most forms of advertising, including traditional TV, out-of-home, radio, print, and podcast ads.
Tune in to the discussion with host Rob Rubin and our analysts Lauren Ashcraft and Tiffani Montez.
Audio
| Nov 28, 2023
Shoppers spent a record $12.4 billion this Cyber Monday: The lure of heavy discounts convinced cost-conscious consumers to open their wallets.
Article
| Nov 28, 2023
No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.
Report
| Nov 28, 2023
On today's podcast episode, we discuss what a completely Walt Disney Co.-owned Hulu will look like, if the entertainment giant has a Marvel problem, and whether Disney+ can ever rival Netflix for the subscriber crown. "In Other News," we talk about why Roku's revenues and streaming hours are doing particularly well and why Warner Bros. Discovery's ad revenues and subscriber growth are not. Tune in to the discussion with our vice president of content Paul Verna.
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| Nov 28, 2023