ON-DEMAND

Trends and Predictions for 2024

The data is in! Learn the marketing, media, and customer strategies that will serve up big wins in the new year.

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eMarketer’s Virtual Summit

Now that the live broadcast has ended, all of the sessions are currently available on-demand. Register below and access the recordings, where you can watch them and share with your colleagues.

ON-DEMAND KEYNOTE

The Need for Speed: Why Keeping Up With Change Is Harder Than Ever

Digital shifts that used to play out in years now happen in days. In this keynote, our chief content officer Zia Daniell Wigder explored the major changes underway, including the rise of retail media, shifting social commerce opportunities, and the emerging media channels that are driving today’s consumer attention.

Special Fireside Chat

Then, Andrew Lipsman, our vice president and principal analyst, sat down with Sarah Travis, senior vice president and president of Roundel, to unpack what’s next for retail media.

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Keynote Speaker

Zia Daniell Wigder Insider Intelligence

Chief Content Officer

Featured Speakers

Andrew Lipsman Insider Intelligence

Vice President and Principal Analyst

Sarah Travis Roundel

Senior Vice President and President

ON-DEMAND PANEL DISCUSSION

Activating Gen Z in 2024

Our expert guests discussed key characteristics of Gen Z as the generation’s influence and purchasing power expand. They explored the channels Gen Zers flock to, the messaging that resonates with them, and the opportunities to convert them into loyal customers.

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Featured Speakers

Jasmine Enberg Insider Intelligence

Principal Analyst

Ziad Ahmed JUV Consulting

Founder and CEO

Michelle Peterson Kendra Scott

CMO

Angélic Vendette Ave Advisory

CEO and Founder

ON-DEMAND PANEL DISCUSSION

Retail Media in 2024

Our expert guests discussed the biggest opportunities for retail media in 2024, including the untapped opportunity in retail media search, advancements in off-site or streaming TV retail media advertising, innovations in offline attribution, and the rise of in-store retail media.

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Featured Speakers

Andrew Lipsman Insider Intelligence

Vice President and Principal Analyst

Emily Frankel PepsiCo

Senior Vice President, Head of Ecommerce Marketing

Francesca Hahn Mondelēz International

Vice President, US Digital Commerce

Paras Shah Georgia-Pacific

Director, Digital Media

ON-DEMAND PANEL DISCUSSION

Generative AI in 2024

Our experts discussed the next phase of generative AI growth following its breakneck adoption in 2023. They cut through the hype to explore use cases today and gave predictions on how usage of generative AI will grow to support marketing, advertising, and more.

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Featured Speakers

Paul Verna Insider Intelligence

Principal Analyst

Jenna Flateman Posner Solo Brands

Chief Digital Officer

Christopher Thomas-Moore Domino’s

Senior Vice President and Chief Digital Officer

Lizzie Widhelm SiriusXM

Senior Vice President, B2B Marketing and Ad Innovation

Jon Williams Amazon Web Services

Global Head of Agency Business Development and Solutions

ON-DEMAND DEEP-DIVE SESSION

Retail 2024: Making Sense of the Volatility

In this session, Ethan Chernofsky, senior vice president of marketing at Placer.ai, explored the latest location analytics to help you understand how consumer behavior is changing and retail performance is evolving.

PRESENTED BY

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Ethan Chernofsky Placer.ai

Senior Vice President, Marketing

Marissa Coslov Insider Intelligence

Vice President

ON-DEMAND Q&A ANALYST PANEL

Ask the Analysts: The Biggest Trends for 2024

This Q&A featured a mix of Insider Intelligence analysts on marketing, commerce, advertising, and technology answering audience questions on developments for the new year.

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