Trends and Predictions for 2024
The data is in! Learn the marketing, media, and customer strategies that will serve up big wins in the new year.
eMarketer’s Virtual Summit
Now that the live broadcast has ended, all of the sessions are currently available on-demand. Register below and access the recordings, where you can watch them and share with your colleagues.
The Need for Speed: Why Keeping Up With Change Is Harder Than Ever
Digital shifts that used to play out in years now happen in days. In this keynote, our chief content officer Zia Daniell Wigder explored the major changes underway, including the rise of retail media, shifting social commerce opportunities, and the emerging media channels that are driving today’s consumer attention.
Special Fireside Chat
Then, Andrew Lipsman, our vice president and principal analyst, sat down with Sarah Travis, senior vice president and president of Roundel, to unpack what’s next for retail media.
![Roundel](https://www.insiderintelligence.com/uploads/images/Roundel_Media_Logo_BLKRED.png)
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Keynote Speaker
Chief Content Officer
Featured Speakers
Vice President and Principal Analyst
Senior Vice President and President
Activating Gen Z in 2024
Our expert guests discussed key characteristics of Gen Z as the generation’s influence and purchasing power expand. They explored the channels Gen Zers flock to, the messaging that resonates with them, and the opportunities to convert them into loyal customers.
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Featured Speakers
Principal Analyst
Founder and CEO
CMO
CEO and Founder
Retail Media in 2024
Our expert guests discussed the biggest opportunities for retail media in 2024, including the untapped opportunity in retail media search, advancements in off-site or streaming TV retail media advertising, innovations in offline attribution, and the rise of in-store retail media.
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Featured Speakers
Vice President and Principal Analyst
Senior Vice President, Head of Ecommerce Marketing
Vice President, US Digital Commerce
Director, Digital Media
Generative AI in 2024
Our experts discussed the next phase of generative AI growth following its breakneck adoption in 2023. They cut through the hype to explore use cases today and gave predictions on how usage of generative AI will grow to support marketing, advertising, and more.
![Amazon Web Services](https://www.insiderintelligence.com/uploads/images/aws-logo.png)
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Featured Speakers
Principal Analyst
Chief Digital Officer
Senior Vice President and Chief Digital Officer
Senior Vice President, B2B Marketing and Ad Innovation
Global Head of Agency Business Development and Solutions
Retail 2024: Making Sense of the Volatility
In this session, Ethan Chernofsky, senior vice president of marketing at Placer.ai, explored the latest location analytics to help you understand how consumer behavior is changing and retail performance is evolving.
![Placer.Ai](https://www.insiderintelligence.com/uploads/images/summit-placer-logo-308px.png)
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Featured Speakers
Senior Vice President, Marketing
Vice President
Ask the Analysts: The Biggest Trends for 2024
This Q&A featured a mix of Insider Intelligence analysts on marketing, commerce, advertising, and technology answering audience questions on developments for the new year.
![Roundel](https://www.insiderintelligence.com/uploads/images/Roundel_Media_Logo_BLKRED.png)
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Featured Speakers
Vice President, Content
Senior Director, Marketing, Commerce, and Tech Briefings
Senior Analyst
Principal Analyst
All summit sessions are available on-demand!
Speakers
Take a Look at Our Exciting Lineup of Speakers
Zia Daniell Wigder
Insider Intelligence
Chief Content Officer
Andrew Lipsman
Insider Intelligence
Vice President and Principal Analyst
Sarah Travis
Roundel
Senior Vice President and President
Jon Williams
Amazon Web Services
Global Head of Agency Business Development and Solutions
Ethan Chernofsky
Placer.ai
Senior Vice President, Marketing
Ziad Ahmed
JUV Consulting
Founder and CEO
Load More Speakers
Jenna Flateman Posner
Solo Brands
Chief Digital Officer
Emily Frankel
PepsiCo
Senior Vice President, Head of Ecommerce Marketing
Michelle Peterson
Kendra Scott
CMO
Paras Shah
Georgia-Pacific
Director, Digital Media
Christopher Thomas-Moore
Domino’s
Senior Vice President, Chief Digital Officer
Angélic Vendette
Ave Advisory
CEO and Founder
Lizzie Widhelm
SiriusXM
Senior Vice President, B2B Marketing and Ad Innovation
Suzy Davidkhanian
Insider Intelligence
Vice President, Content
Jasmine Enberg
Insider Intelligence
Principal Analyst
Jeremy Goldman
Insider Intelligence
Senior Director, Marketing, Commerce, and Tech Briefings
Marissa Coslov
Insider Intelligence
Vice President
Evelyn Mitchell-Wolf
Insider Intelligence
Senior Analyst
Paul Verna
Insider Intelligence
Principal Analyst
Yoram Wurmser
Insider Intelligence
Principal Analyst
Summit Sponsors
Platinum
![Roundel](https://www.insiderintelligence.com/uploads/images/Roundel_Media_Logo_BLKRED.png)
Diamond
![Amazon Web Services](https://www.insiderintelligence.com/uploads/images/aws-logo.png)
Gold
![Placer.ai](https://www.insiderintelligence.com/uploads/images/summit-placer-logo-308px.png)