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Luxury Goods in the Middle East

Gen Z’s Rising Wealth and Digital Savvy Drive the Next Phase of Growth

About This Report
As sales growth of luxury goods slows in established markets, brands will expand in emerging regions like the Middle East. There, rising wealth among a young population that’s bringing their spending home will boost demand.
Table of Contents

Executive Summary

As luxury sales growth slows elsewhere, high-end brands will turn to the untapped potential of emerging markets like the Middle East. The luxury sector can hasten the process by targeting the region’s more diverse and digitally connected global consumer base.

Key Question: What are the opportunities and challenges for personal luxury brands in key Middle East markets?

KEY STAT: More than half (55%) of high-earning Saudi consumers spent at least $12,000 on fashion over the previous 12 months, per a January 2023 Business of Fashion survey.

Here’s what’s in the full report


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Table of Contents

  1. Executive Summary
  2. Luxury brands can find growth in key, untapped Middle East markets.
  3. More luxury spending in the Middle East now takes place locally.
  1. Luxury ecommerce is growing rapidly from a tiny base.
  2. A more diverse market of both goods and consumers for luxury is emerging.
  3. There’s a strong appetite for cutting-edge innovation.
  1. How luxury brands can resonate with Middle East consumers.
  2. Sources
  3. Media Gallery


Sky Canaves


Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Paola Flores-Marquez
Researcher, Latin America & Spain
Amy Rotondo
Director, US Research
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