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The Power of Generative AI in the Buyer’s Journey

How Marketers Are Elevating CX

About This Report
Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
Table of Contents

Report Snapshot

Generative AI (GenAI) can be a powerful tool for brands at every stage of the customer life cycle. The ever-evolving technology has the potential to provide a more customized and beneficial customer experience (CX), improve employee productivity, and boost sales and revenues for businesses.

Key Question: How can GenAI improve the CX and benefit brands?

KEY STAT: 58% of US marketers said increased performance is a benefit of GenAI.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.

15expert perspectives

Insights from industry and company leaders.

    Table of Contents

    1. Report Snapshot
    2. GenAI is making an impressive impact on the customer life cycle.
    1. How can marketers and CX leaders capitalize on GenAI?
    2. Insider Intelligence Interviews
    1. Sources
    2. Media Gallery

    Interviewed for This Report

    Assaf Baciu
    COO and Co-Founder
    Interviewed April 18, 2023
    Helen Baptist
    Chief Strategy and Market Officer
    Interviewed May 11, 2023
    Michael Brenner
    Marketing Insider Group
    CEO and CMO Influencer
    Interviewed May 2, 2023
    Jordan Feise
    Senior Director of Content and Brand
    Interviewed May 11, 2023
    Neha Goel
    Rippler Group
    Co-Founder and Fractional CMO
    Interviewed May 15, 2023
    Kate Hammit
    Interviewed April 17, 2023
    Greg Kihlstrom
    Principal and Chief Strategist
    Interviewed April 6, 2023
    Bryan Kirschner
    VP, Strategy
    Interviewed April 21, 2023
    Marc Mandel
    VP, North American Sales and Account Management
    Interviewed April 6, 2023
    James Morse
    SVP and Head of Product
    Interviewed May 11, 2023
    Drew Neisser
    Founder and CEO
    Interviewed May 11, 2023
    Christopher Penn
    Trust Insights
    Co-Founder and Chief Data Scientist
    Interviewed May 4, 2023
    Bill Staikos
    SVP and Executive Advisory
    Interviewed April 20, 2023
    Christopher P. Willis
    CMO and Chief Pipeline Officer
    Interviewed May 12, 2023
    Helen Yu
    Member, Board of Directors
    Interviewed May 3, 2023
    About This Report
    Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.
    Table of Contents

    First Published on Jun 5, 2023


    Kelsey Voss


    Chris Keating
    Director, Research
    Tracy Tang
    Senior Researcher
    Debra Aho Williamson
    Principal Analyst
    Yoram Wurmser
    Principal Analyst
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