Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Article by Ross Benes, Blake Droesch, Jasmine Enberg, Jeremy Goldman, Vladimir Hanzlik, Evelyn Mitchell-Wolf, Zia Daniell Wigder, Max Willens | UPDATED: Nov 21, 2023
In the new digital era, time spent on media and consumer spending are plateauing—that means one company's gain is another's loss. It will be critical for any brand looking to stay relevant and competitive to understand these dynamics.
To start the conversation, we’re pleased to share here a small sample of our industry-leading Future of Digital 2024 study, which brings together 40+ insightful charts and analyses that:
Discuss the latest trends in US digital media consumption and consumer spending as they reshape the advertising and retail sectors.
Provide insights into the convergence of business models in the face of digital transformation and technology advances.
Explore innovative strategies for advertisers and retailers to win consumers in the digital era.
Our clients can access the full study here. If you are not an Insider Intelligence client yet, fill out this form to talk to one of our reps about a subscription that includes this report and all our forecasts and analyses.