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TikTok in Canada

What Marketers Need to Know About the Still-Rising (and Highly Scrutinized) Platform

Report by Paul Briggs  |  UPDATED: Oct 13, 2023
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Report
Executive Summary
Share
Table of Contents
Executive Summary
TikTok’s audience growth bucks the trend.
TikTok has a grip on Canada’s youth.
Engagement is TikTok’s leg up.
TikTok has a user trust problem.
TikTok commerce in Canada is positioned for growth.
Sources
Media Gallery
About This Report
TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.
Topics
Social Media Marketing
Canada
Table of Contents
Executive Summary
TikTok’s audience growth bucks the trend.
TikTok has a grip on Canada’s youth.
Engagement is TikTok’s leg up.
TikTok has a user trust problem.
TikTok commerce in Canada is positioned for growth.
Sources
Media Gallery

TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.

Key Question: How much has TikTok shifted the marketing landscape in Canada?

KEY STAT: A quarter of Gen Zers in Canada spend more than an hour a day on TikTok, according to June 2023 polling by Narrative Research and The Logit Group.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. TikTok’s audience growth bucks the trend.
  3. TikTok has a grip on Canada’s youth.
  1. Engagement is TikTok’s leg up.
  2. TikTok has a user trust problem.
  3. TikTok commerce in Canada is positioned for growth.
  1. Sources
  2. Media Gallery

Charts in This Report

Social Networking Apps/Sites Used by Children and Teens in Canada, March 2023 (% of respondents)
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
TikTok’s audience growth bucks the trend.
TikTok has a grip on Canada’s youth.
Engagement is TikTok’s leg up.
TikTok has a user trust problem.
TikTok commerce in Canada is positioned for growth.
Sources
Media Gallery
About This Report
TikTok continues to attract a lot of attention, both good and bad. The hype around its heavily engaged and coveted Gen Z audience is real. But concerns over alleged privacy violations have made it a target for regulators, and user trust of the platform has suffered as a result.
Topics
Social Media Marketing
Canada
Table of Contents
Executive Summary
TikTok’s audience growth bucks the trend.
TikTok has a grip on Canada’s youth.
Engagement is TikTok’s leg up.
TikTok has a user trust problem.
TikTok commerce in Canada is positioned for growth.
Sources
Media Gallery

First Published on Sep 18, 2023

authors

Paul Briggs

Contributors

Iwona Drapala
Senior Forecasting Analyst
Jasmine Enberg
Principal Analyst
Angela Kim
Senior Researcher
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