Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

US B2B Ecommerce Forecast 2023

Third-Party Marketplaces Are Fueling Ecommerce Growth

Download
Share
About This Report
US B2B ecommerce growth is outpacing B2B product and electronic sales growth—but at a slow rate. Buyers’ preference for third-party marketplaces (e.g., Amazon Business) is fueling growth, pushing sellers to consider ecommerce solutions and third-party platforms to reach buyers and meet their procurement expectations.

B2B ecommerce growth is outpacing B2B product and electronic sales growth. B2B buyer activity on third-party marketplaces, like Amazon Business, is fueling this growth. B2B sellers need to adjust their ecommerce and marketplace strategies to meet buyer preferences and procurement demands. This deck will:

  • Provide forecasts for B2B product, electronic, and ecommerce site sales, as well as for Amazon Business
  • Discuss how B2B buyers are the force behind the rise in marketplace transactions
  • Help B2B sellers respond successfully to B2B buying behavior

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

First Published on Oct 23, 2023

authors

Kelsey Voss

Contributors

Vladimir Hanzlik
Executive Editor
Brian Lau
Forecasting Analyst
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Wendy Malloy
Director, Report Editing
Stephanie Meyer
Senior Production Artist
Tracy Tang
Senior Researcher
Matt Torpey
Senior Chart Data Specialist
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client