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The news:The mobile gaming segment saw declines in 2022 as gamers moved from casual to more complex hybrid-casual titles. We can expect continued consolidation and multi-platform releases in 2023, per SensorTower.
Inflation had a significant impact on the mobile games market, affecting user acquisition costs, revenue per install, and consumer spending habits.
Hybrid-casual games, which blend the ease of use with more complex features like character collection, progression, and download packs, had a 14% increase in downloads in 2022.
Action games registered a 13% YoY increase in downloads. Key titles in this category include shoot-em-ups like Survivor.io and action sandbox games like School Party Craft, which features crafting elements like Roblox.
What’s next for 2023: The mobile game industry is expected to see more growth in AAA titles as publishers invest in quality that can compete with premium console and PC games.
Call of Duty: Mobile, Genshin Impact, and League of Legends: Wild Rift, are some examples of successful mobile iterations of console and PC games.
There will be more multiplatform releases as developers use cloud gaming and cross-play features to reach wider audiences and increase retention.
Developers will continue to focus on casual and mid-core games that offer deeper gameplay and monetization.
Cloud gaming will continue to grow as more mobile games offer multiplayer options and cross-platform compatibility.
The opportunity: Today’s premium smartphones are powerful and capable enough to run more demanding mobile games, and their always-connected features will help drive up engagement.
Portable console makers like Nintendo and Steam might consider adding 5G capability to their devices to enable ubiquitous access and true mobile gaming to compete with iPhones and Android flagships.
Carriers and service providers can lean into the popularity of mobile gaming by looking at gaming-specific data plans or by investing in cloud-gaming infrastructure.
This article originally appeared in Insider Intelligence's Connectivity & Tech Briefing—a daily recap of top stories reshaping thetechnologyindustry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.