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Product research is the leading use for AI chatbots in shopping

Article by Sara Lebow  |  Nov 30, 2023
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Product research is the leading use for AI chatbots in shopping
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Topics
Artificial Intelligence (AI)
Personalization
Digital Shoppers & Buyers
United States

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

US Adults Who Are Interested in Using AI Chatbots for Select Shopping-Related Activities, Oct 2023 (% of respondents)
E-Mail ChartDownload

Key stat: 59% of US adults interested in using AI chatbots for shopping-related activities would use the tech for product research, according to SurveyMonkey.

Beyond the chart:

  • Amazon just announced Q, a chatbot akin to ChatGPT. While the product is aimed at professionals, the retailer is innovating in the generative AI space.
  • “We want everything that we’re looking for to instantaneously appear in front of us, and that’s obviously not possible,” said our analyst Jeremy Goldman on an episode of our “Behind the Numbers: Reimagining Retail” podcast. Generative AI will enhance how people search for products to get searchers closer to what they want.

Use this chart:

  • Plan for AI chatbot use in retail.
  • Assess consumer desires for AI interfaces from retailers.

More like this:

Methodology: Data is from a November 2023 SurveyMonkey survey. 1,096 US adults ages 18+ were surveyed online during October 30, 2023.

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