Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Want to understand who is using Facebook, Instagram, Twitter, Pinterest, Snapchat and TikTok? Our coverage includes social network users by age and ethnicity, as well as by gender and generation. We track which platforms are gaining or losing users and whether those users are on desktop or on a ... smartphone. We also publish forecasts for social network users worldwide, by region, as well as social network users in more than 50 countries while also providing insights on a variety of questions such as:Show MoreShow More
How much is spent on social media advertising?
What is the growth of social media ad spending?
What social media platforms get the most spending?