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Key stat: Amazon is projected to take the lion’s share of US holiday season retail ecommerce sales this year, beating out its closest competitor, Walmart, by over $80 billion, according to our June 2023 forecast.
After rapid pandemic growth, ecommerce will make up a bigger share of US retail sales this holiday season than ever before, per our June 2023 forecast.
Use this chart:
Adjust final retail push for the 2023 holiday season.
Recognize the role of major retailers in holiday ecommerce.
Methodology: Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from company reports, consumer online buying trends, and macro-level economic conditions.