Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Exclusive time with the thought leaders who craft our research.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
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Rigorous proprietary data vetting strips biases and produces superior insights.
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Coverage Areas.

Insider Intelligence focuses on five core coverage areas – Advertising, Media and Marketing; Retail & Ecommerce; Financial Services; Health; and Technology. Our research is derived from over 3,000 carefully vetted data sources using our industry leading AFOA (Aggregate, Filter, Organize, Analyze) methodology in order to produce the most trusted, accurate and actionable research for our clients.

Trusted by Industry Leaders Across The Globe

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Advertising, Media, and Marketing

Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research:

Analyzes how consumers are spending their time and money

Covers how marketers and advertisers are most effectively reaching consumers

Explains which channels have the most growth potential – both now and in the coming years

Retail & Ecommerce

Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand:

Where consumers are spending

What channels they are using to make purchases

How brands are reaching shoppers

Financial Services

Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are:

Managing their financial health

Streamlining transactions

Lowering barriers to entry

Driving revenue through better digital experiences


The healthcare industry continues to undergo digital transformation, particularly as new players enter the space. Our coverage discusses:

How retailers such as Amazon and CVS are moving into the healthcare space

How insurers and retailers are racing to consumers’ front doors for in-home care

Why consumer adoption of digital health tools is still growing


Generative AI such as ChatGPT is pushing its way into industries from retail to financial services to advertising and marketing. Our coverage answers:

How does generative AI work?

Who are the key players in generative AI?

Is ChatGPT ready for mass adoption?

How will generative AI change the way we do business?

More Industries

These five coverage areas make up the core of our research, but we cover dozens of industries annually.

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