Disruption in the first half of 2023 has set the stage for a new era in advertising. As many legacy formats decelerate and digital channels in the US see the slowest growth rate in over a decade, it’s essential for marketers to stay informed about the ramifications for their budgets, campaign performance, and even job function.

Packed with expert analysis, our ebook, “3 Advertising and Marketing Trends Shaping 2023’s Second Half,” will equip you with insights to make smarter business decisions. It unpacks the shifts around an industry now fueled by breakthroughs in generative AI, the ascent of connected TV (CTV), and the growth of retail media opportunities.

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With a better understanding of how the marketing world will unfold in H2 2023, you can respond to the rapid pace of change with informed decision-making and increased ROI. Get your copy today.