5 Charts on Gen Z:
What Makes Them Buy?
In 2023, Gen Z will represent 20% of the US population, with nearly 40 million Gen Zers being adults. Get all the data and insights you need to understand how to reach this audience and tap their growing buying power.
Here’s what you’ll learn:
How to meet Gen Z’s expectations for a seamless digital experience across channels
The role of loyalty and other factors in this age group’s purchasing decisions
Ways to discourage bracketing—a common Gen Z trend—to streamline the returns process
Access a roundup of our most valuable Gen Z retail charts to understand how the generation’s buying behavior will impact your business.