Gen Z and Banking Report Preview
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
But the industry must reach these potential customers where they live—via TikTok, YouTube, and Instagram, to start—and compete with the high standards set by fintech and Big Tech.
We expect Gen Z mobile banking adoption to reach 33.7 million consumers in 2023 and to continue to rise sharply, at a compound annual growth rate (CAGR) of 12.4% through 2026.
The full Gen Z and Banking report from Insider Intelligence contains our analysis of how banks should address Gen Z’s expectations for banking services.
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