3 Media Usage Trends
to Finish the Year on Top
By 2025, nearly 65% of US adults’ daily media time will be spent with digital media, according to our forecast. Less than 10 years ago, the ratio was the reverse.
As the media landscape continues to evolve across channels and consumer behaviors shift, marketers face the increasingly challenging task of allocating their budgets strategically to reach their audience.
To help marketers develop an effective, revenue-driving plan for the last months of 2023, we’ve compiled data and analyst perspectives in our ebook, “3 Trends Helping Advertisers Meet Audiences Where They Consume Media.”
Download a complimentary copy to learn about:
The TikTok takeover of time spent on digital video and social media
A growth of connected TV advertising opportunities
Consumer habits behind traditional radio versus podcasts
Grab your copy now to better meet your customers where they spend their time.