Top Trends to Watch 2024.
What once took years to change in the digital world now occurs in a matter of days. There are major shifts underway, including generative AI’s impact on search, pay TV’s decline, the cookieless reality, digital wallets as everyday commerce, and more.
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The New Era of Social Media
Insider Intelligence forecasts show people are spending more time on social platforms. To help you navigate the changing landscape of social media, we’'ve compiled an exclusive download to help you keep up with the changes.
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Unlock Your Success on TikTok: 5 Tips for 2024
To help you navigate the dynamic world of TikTok, we’ve compiled an exclusive cheat sheet packed with actionable tips and insights, providing you with the strategies you need to use TikTok as a powerful tool for achieving your marketing goals.
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6 Tips for Using ChatGPT and Other Generative AI in Social Media Campaigns
Navigating the changing landscape of social media can be challenging, but incorporating AI into your strategy can offer significant advantages. Learn how to maximize your organic reach and engage your audience like never before.
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3 Media Usage Trends to Finish the Year on Top
As the media landscape continues to evolve across channels and consumer behaviors shift, marketers face the increasingly challenging task of allocating their budgets strategically to reach their audience.
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Trends in Commerce and Payments
Advancements in shoppable media and social commerce and the emergence of in-app checkout tools and proximity mobile payments have transformed the shopping experience.
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3 Key Trends Shaping the Advertising Industry
Disruption in the first half of 2023 has set the stage for a new era in advertising.
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5 Charts on Gen Z: What Makes Them Buy?
In 2023, Gen Z will represent 20% of the US population, with nearly 40 million Gen Zers being adults. Get all the data and insights you need to understand how to reach this audience and tap their growing buying power.
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What You Need to Know About Retail Media in 5 Charts
Dive into the future of digital advertising with our concise cheat sheet on the rise of retail media and its effects on the retail and advertising ecosystem.
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The Global Remittances Forecast 2023 Report Preview
The global remittance market is experiencing a dramatic shift as digital disruption fuels a clash between traditional and digital MTOs. With a projected remittance volume exceeding $800 billion, the outcome will shape the industry’s future.
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Worldwide Digital Ad Spending Report Update 2023 Report Preview
To date, 2023’s digital ad spending market is filled with complexities, with economic turbulence and currency instability clouding the picture. Insider Intelligence has the clarity you need.
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In-Store Retail Media 2023 Report Preview
In-store retail media offers a massive opportunity to transform the store experience, build brand awareness, and influence purchase decisions. But how should brands plan and budget for this emerging media opportunity?
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Gen Z and Banking Report Preview
Gen Zers provide a pivotal opportunity for banks as at least 4 million of them will open accounts each year through 2026.
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ChatGPT and Generative AI Report Preview
ChatGPT brought generative AI into the limelight when it hit 1 million users in five days. But how valid is the buzz around ChatGPT?
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Forecast Trends to Watch for 2023 Report Preview
Growth rapidly deteriorated across ecommerce, advertising, social, consumer tech, time spent with media, and a whole range of other metrics in 2022—and 2023 isn’t shaping up to be much better.
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Worldwide Social Media Outlook 2023 Report Preview
The social media landscape changes annually (arguably faster and more aggressively than other industries), but 2023 will bring greater-than-usual transformations.
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Payments Trends to Watch for 2023 Report Preview
Incumbents are meeting credit card regulators, new payment methods, and Gen Z head-on.
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Retail Trends to Watch for 2023 Report Preview
Economic pressures are pushing retailers to cut costs and add new revenue streams.
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Top 8 Trends to Watch for 2023 Report Preview
If 2022 was defined by economic uncertainty, then 2023 will see demographic and behavioral shifts that will reshape the landscape.
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The US Holiday Shopping 2022 Report Preview
Our full “US Holiday Shopping 2022” report contains our forecast for US holiday season spending for retail, ecommerce, and key shopping days, plus analysis of category and retailer expectations.
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The Global Media Intelligence Report 2022
Our full 12th annual “Global Media Intelligence Report” details media and device usage in 44 markets and, for the first time, presents this data on a regional basis, allowing for robust global comparisons.
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The Era of Uncertainty: Buy Now Pay Later Report Preview
Buy now, pay later (BNPL) usage has exploded in the US, as consumers flock to installment loans that blend the flexibility of credit, short repayment terms, and app-based shopping into a simple user experience. But investor and regulatory scrutiny, increasing competition, and a pending recession are putting BNPL providers at risk.
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US Digital Grocery Forecast 2022 Report Preview
By the end of our forecast period, in 2026, digital sales will account for 15.0% of the massive US grocery market.
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US Digital Ad Spending by Industry 2022 Report Preview
The digital ad spending growth rates of our 10 tracked industries will be more aligned this year than they have been over the past two. However, many differences remain among the industries in terms of spending scale and mobile, search, and display preferences.
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Retail Trends Amid The Era of Uncertainty Report Preview
In December 2021, Insider Intelligence analysts published their top five “Retail Trends to Watch in 2022,” detailing our predictions for the coming year. However, 2022 has been anything but predictable. Inflation and the looming threat of a recession continue to alter consumer behavior, while retailers have struggled to stay on top of supply chain management and shifts in category spending.
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Influencer Marketing 2022 Report Preview
Recent reports suggest influencer marketing is facing budget cuts due to rising inflation and other macroeconomic challenges. We don’t believe that’s the case. Our forecast shows that US marketers will continue to increase their spending on creator partnerships—and that more of those dollars are now going to TikTok.
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Bank CMOs and Personalization Report Preview
A looming recession could accelerate personalization priorities for banking CMOs. If a slowdown puts budgets on shaky footing, marketers will need to marry cost efficiency with long-term strategy. Personalized acquisition and engagement—already crucial advantages—could become business-critical strategies.
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US Retail Mobile App Features Benchmark 2022 Report Preview
The pandemic reshaped consumer expectations of the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app. When executed properly, mobile apps ensure shoppers receive a seamless, quick, and convenient experience across commerce channels.
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US Ecommerce Forecast 2022 Report Preview
After two turbulent years, retail sales growth will slow in 2022 before returning to pre-pandemic levels next year. Ecommerce sales growth will fall below 10% this year, its lowest rate since 2009. Despite the slowdown, US ecommerce sales will hit $1 trillion for the first time.
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Ad Measurement 2022 Report Preview
Ad measurement plays a vital role in media planning, buying, and optimization. This year, there’s more competition in video measurement than ever before, and the industry will get closer to its goal of a cross-screen, cross-platform solution.
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US Apparel Retail Features Benchmark 2022 Report Preview
Apparel shoppers are returning to stores during this latest phase of the pandemic, bringing with them new habits and expectations about the digital and physical retail experiences.
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An Introduction to Super Apps in Banking
Consumers’ growing time spent with mobile and their overwhelming choice of products and providers are driving demand for rebundling in financial services. Super apps are emerging as the solution to meet this demand and improve the digital customer experience.
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The Era of Uncertainty: Credit Cards Report Preview
In the face of recession warning signs, credit card issuers must be ready to shift their strategies to protect a payments industry cash cow. This means planning for consumer weakness in unexpected places; facing down buy now, pay later (BNPL) threats; and making tough program-specific decisions.
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US TikTok Advertising 2022 Report Preview
TikTok is no longer an experimental play—it’s a must-buy for an increasing number of advertisers. But advertising on TikTok isn’t the same as on Facebook, Instagram, or YouTube. To excel on TikTok, advertisers must use paid media strategically to support and build on creator-led, user-generated, and owned content.
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The Metaverse Report Preview
The metaverse can be considered any mixed-reality realm that, while rooted in real life, lets participants collaborate and transact in immersive virtual spaces via augmented reality and virtual reality (AR/VR) headsets and controllers. The metaverse has the potential to disrupt everything from business travel and the future of work to gaming, health and fitness, entertainment, marketing, and education.
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Era of Uncertainty
Toward the end of 2021, the pandemic was finally easing, the stock markets were booming, and the digital acceleration brought about by the pandemic was moving forward. Today, the future looks much less predictable. Mounting inflation, the threat of a recession, war in Ukraine, and continued supply chain challenges have begun to plague consumers and businesses alike.
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US Apparel Retail Features Benchmark 2022 Report Preview
Apparel shoppers are returning to stores during this latest phase of the pandemic, bringing with them new habits and expectations about the digital and physical retail experiences.
Download NowTikTok Commerce 2022 Report Preview
TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second.
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3 Advertising Trends to Watch in 2022
These are boom times for digital advertising. While the pandemic decimated the economy, the job market, and consumer confidence, it seems to have done little to quash a bonanza in digital ad spending. We forecast the US digital ad market will reach $239.89 billion this year, up 13.6% from 2021.
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A Preview of Insider Intelligence’s Payments Trends to Watch in 2022
The payments industry promises unprecedented rewards—and risks—in 2022. The pandemic has irreversibly turned the clock forward on payment digitization, forcing industry stakeholders to race to keep up with the fast-moving digital trends.
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The Banking CMO Report Preview
Our Banking CMO Report synthesizes interviews with 10 CMOs at some of the largest and most innovative banks, credit unions, and neobanks in the US and Canada.
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3 Retail & Ecommerce Trends to Watch in 2022
The pandemic and changing consumer preferences have fundamentally altered the payments & commerce ecosystem, and retailers and brands will need to adapt to retain fickle consumers. The companies that continue to digitize the shopping journey, while promoting sustainability and reducing friction, will win in 2022.
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Digital Trust Benchmark Report 2021 Preview
In our Digital Trust Benchmark Report, we analyze the data from our fifth annual “US Digital Trust Survey” to evaluate how US social media users feel about nine major social media platforms—Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube—and reveal the extent to which trust affects usage and attitudes toward advertising.
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US Holiday Shopping 2021 Preview
The 2021 holiday season is shaping up to be the biggest and most lucrative in the last five years. Low unemployment, rising wages, a booming stock market, and government stimulus are already contributing to increased consumer spending.
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A New Era in Retail and Ecommerce Is Emerging
Retailers have begun to embrace new opportunities and cater to consumer demands that have gained momentum since the start of the pandemic. A New Era in Retail and Ecommerce Is Emerging explores several developments that have kicked into high gear over the past 18 months.
Download NowThe Banking Heads of Digital Report Preview
Our Banking Heads of Digital Report synthesizes interviews with a dozen heads of digital at some of the largest financial institutions in the US, UK, and Canada, as well as heads of product at three top neobanks.
Download NowCredit Cards’ Recovery Tactics
In “Credit Cards’ Recovery Tactics,” a selected chapter from our full “Credit Cards in the Next Normal” report, we examine to what extent the pandemic halted credit card transaction volume growth, and touch on what the next steps will be as reopening progresses.
Download Now4 Impediments to CX Excellence
In “4 Impediments to CX Excellence,” Insider Intelligence details the obstacles to implementing a powerful customer experience and how they can be overcome.
Download NowThe State of the Creator Economy
In “The State of the Creator Economy,” we detail the latest trends in the creator economy, including new monetization options, popular social platforms, and recent growth.
Download NowMarketing and Advertising Agency Growth Strategies
In “Marketing and Advertising Agency Growth Strategies,” we detail three opportunities for future revenue growth agencies should prioritize.
Download NowUS Mobile P2P Payments Forecast
In the “US Mobile P2P Payments Forecast,” Insider Intelligence breaks down our estimates for growth in the mobile P2P payments space and details what's next for providers.
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